The ZIP Bus Priority corridor is part of Hampshire County Council’s Local Transport Plan 2001-2006. Bus route 41 has been branded ‘ZIP’ with the logo used on bus stops and shelters on the route between Portsdown Hill, on the northern outskirts of Portsmouth and the village of Clanfield. The improvements to public transport along the A3 trunk road are intended to make an attractive alternative to the car. As part of the improvement, the bus operator First Hampshire & Dorset Ltd purchased a new fleet of buses complete with white, purple and lime green ZIP livery. Since February 2005, the branded Scania OmniCity buses have been operating a frequent daytime service between Gunwharf Quay and Clanfield. 65023 (YN54 NZX) is one of a batch of twenty with ZIP-branding. Each ZIP branded bus has been named after a wild flower which grows in the local chalk soil of Portsmouth Hill – 65023 bears the name ‘Eyebright’ on a nearside window.